The wrongs of Obama Care Research Paper Example | Topics and Well Written Essays - 4000 words

The wrongs of Obama Care - Research Paper Example es to develop as they tend to have a lesser margin of profit and does not have extra costs compared to large businesses.4 Under these conditions, it can be implied that such act as the Obamacare could only generate a negative impact towards the health care system and it even makes erroneous government programs towards the workers employed in small businesses that do not support health insurance. Similarly, Nina Bernstein of the New York Times reported that the Affordable Care Act establishes state exchanges in reducing the cost of commercial health insurance, however, it needs a proof of citizenship or legal immigration status by the immigrants in order to â€Å"take part and apply for Medicaid benefits† provided under the law.5 This essay seeks to discuss and analyze the essential components characterized by the Patient Protection and Affordable Care Act (PPACA), or Obamacare as recognized by most people. These features include funding, regulation, taxing, and individual mand ate, wherein President Obama himself considers such legislation to be favorable and beneficial to the US economy. 2.0 Funding In one of the latest news concerning Obamacare, John Fund reported that the plan to cut $200 billion from Medicare Advantage and use the money in subsidizing the coverage of expansion to millions of Americans uninsured in the government’s program for the poor, or Medicaid is one of the misleading falsehood or deceptions of Obamacare, wherein such deception remains to be concealed as the US presidential election is fast approaching.6 Accordingly, the administration also plans to direct an approximately $8.3 billion to the Medicare Advantage, which according to the news, is sufficient to compensate about 71 percent of the cuts intended for the program this year and until 2014. However, California Representative, Darrell Issa says that the attempt to direct $8.3 billion into the Medicare Advantage is the primary reason to hide the possible trouble of havi ng a $200-billion cut, and the so-called â€Å"demonstration project,† as Representative Issa noted, is a â€Å"political fiction† that can be used in buying the votes of the electorate in this year’s upcoming election.7 Unfortunately, the probabilities of implementing Obamacare and be legally enforced into the health care system will eventually compel the seniors to retract to the traditional system of Medicare at an expense greater than the current one, and in the long run, this could spur doubts on President Obama’s statement that under such law, anyone who supports his program on health insurance are capable of sustaining it.8 As provided under section 1311-1313 of the Act,9

The Marketing Function Essay Example | Topics and Well Written Essays - 1250 words

The Marketing Function - Essay Example Its marketing campaign and service excellence is acknowledged all over the world in the brand of "Singapore Girl". 2. (a) According to Philip Kotler (1980), "effective marketing is based on the right balance of marketing elements, and processes depending on the nature of the product, service or idea being marketed." (Cartwright, 2002) This marketing mix consists of the seven Ps. These are: product, price, promotion, place, people, process, and physical evidence. The marketing mix of SIA has been handled very well as we shall see now. 2. (b) The mission statement for SIA is " We are a global company dedicated to providing air transportation services of the highest quality and to earning good returns for shareholders." (Johnston and Wirtz, 2006) The core values of SIA are: Pursuit of Excellence, Safety, Customer first, Concern for staff, Integrity, Teamwork. The marketing department is responsible for providing the highest quality of service, and find ways to improve revenues of the company. 3. (a) The first step of marketing is to understand the external environment and relate it to the internal environment of the organisation. This involves identifying the core sector in which the organisation falls, e.g. in the case of SIA, it is the aviation sector, but it is involved in operations in other sectors as well such as tourism sector, and transport sector. 3(b) Marketing department next analyses the internal and external environment in which the organisation operates. There are three methods of analysis: BACK (Baggage, Aspirations, Culture, and Knowledge) analysis; PESTLE/SPECTACLES analysis; and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. These analyses are unique to each organisation and an important part of the role that a marketing department plays in an organisation. 3(d) BACK analysis involves analysing the internal environment of the organisation. Analysis of external environment is constituted in SPECTACLES analysis. This acronym stands for Social, Political, Economic, Customers, Technological, Aesthetic, Cultural, Legal, Environmental and Sectoral factors. (Cartwright) 3(f) A SWOT analysis for the organisation brings into focus the Strengths, and Weaknesses of the organisation, and identifies the threats to the organisation and the opportunities open to it. An example of SWOT analysis for SIA is shown below. Strengths 1. Service Innovation 2. Uniform and Branding 3. KrisFlyer programme 4. Cabins 5. Destinations 6. Large fleet Weaknesses 1. High expectations from customers 2. Dealing with 40 governments Opportunities 1. Expansion into new markets 2. Opening of more economies 3. Increase in global tourism 4. Web availability 5. Corporate sales Threats 1. Other Airlines imitating services 2. Other Airlines alliances 3. Overcapacity in Asia Pacific market 4. Understanding the Market 4(a) The next step for the marketing department is to identify the markets it caters to. This involves market segmentation. "The more segments of a market an organisation can service, the less dependent it becomes on the success or